Aug 31, 2011 | Marketing, Public Relations
Every marketing textbook tells you there are four Ps of marketing — price, product, placement, and promotion. What the textbooks don’t tell you is that in the rapidly evolving world of public relations, there are three more Ps to remember — personal relationships,...
Aug 30, 2011 | Marketing, Public Relations
“Decaturites” sense the excitement in the air, and have reportedly heard the stomping of Bookzilla echo ominously around the square. The AJC Decatur Book Festival is finally upon us. As the host of the Author Hospitality Suite, Lenz anticipates welcoming authors from...
May 8, 2011 | Healthcare, Marketing, Press Releases, Public Relations
Presently, Lenz is orchestrating a PR campaign for ChemoOrders.com—a free web site that helps doctors and nurses administer current chemotherapy treatments in a more accurate and efficient manner. While it may not sound exciting, ChemoOrders.com may revolutionize the...
Mar 28, 2011 | Healthcare, Marketing, Press Releases, Public Relations
Lenz recently launched a major media campaign for Georgia Retina—the largest retina-only private practice in Georgia—with the theme Better Eyesight Is In Your Future. The spring 2011 campaign on radio stations WSB 750AM and 95.5 FM focuses on the cutting-edge services...
Jun 8, 2010 | Marketing, Public Relations
Recently, the publicist for internationally best-selling author Michael Connelly came to Lenz for help with a small idea she hoped would have a big impact at this year’s Book Expo America conference. Since a matchbook played a key role in the plot of “9...
Sep 9, 2009 | Branding/Design, Marketing, Press Releases, Public Relations
Celebrating its fourth birthday this weekend, the Atlanta Journal-Constitution Decatur Book Festival Presented by DeKalb Medical (DBF) is drawing praise from both authors and participants. International best-selling thriller author Lee Child, appearing on Fox...
