Ellie Wants French Fries

Sep 18, 2009 | Branding/Design, Marketing

This morning, my wife and I were getting ready to send out a birthday card, and we were having our children sign them as we usually do. My two-year-old daughter Ellie took her turn with the pen, and she scribble-scrabbled something on the card. Afterwards, she dropped...

Bookzilla Erupts!

Jul 10, 2009 | Marketing

Once upon a summer’s day, Daren and Tom, the masterminds that run the Decatur Book Festival, asked Lenz to create the identity for the 2009 festival. They wanted the imagery to be a departure from the previous year, which was a serene, fertile literary garden of Eden....

LogMeIn Hamachi: Your Own, Private VPN

Jun 8, 2008 | Marketing

Since I don’t use a laptop as my production machine, I sometimes find myself away from my production computer without that important file that I need to work on after hours. It became frustrating, because I knew there were plenty of choices of software that...