Nov 3, 2011 | Healthcare, Marketing
Radio show adds extra hour starting Dec. 4 Would you like to check in with a doctor every week to keep up with vital healthcare news and information? You can, simply by turning on your radio to AM750 or Now 95.5 FM on Sunday afternoons. The Weekly Check-Up with Dr....
Oct 24, 2011 | Marketing, Public Relations
Bookzilla is back in his bunker polishing up his memoir as the AJC Decatur Book Festival team recaps the annual Labor Day weekend event. While the more than 550 volunteers make the largest independent book festival in the country event run smoothly, it’s the PR team...
Aug 31, 2011 | Marketing, Public Relations
Every marketing textbook tells you there are four Ps of marketing — price, product, placement, and promotion. What the textbooks don’t tell you is that in the rapidly evolving world of public relations, there are three more Ps to remember — personal relationships,...
Aug 30, 2011 | Marketing, Public Relations
“Decaturites” sense the excitement in the air, and have reportedly heard the stomping of Bookzilla echo ominously around the square. The AJC Decatur Book Festival is finally upon us. As the host of the Author Hospitality Suite, Lenz anticipates welcoming authors from...