Remembering Steve

Oct 6, 2011 | Marketing

Apple encapsulates our feelings, and the feelings of billions worldwide this day by saying, “The world has lost an amazing human being.” In the sadness surrounding the death of visionary Steve Jobs, we’d like to remember the joys his innovations brought to our lives,...

Our Own Executive Profile

Sep 23, 2011 | Marketing

Lenz, Inc. President and CEO Richard Lenz is featured in The Atlanta Business Chronicle’s “Executive Profiles” section today. The article honed in on Richard’s passion for “the written word and the sound of it.” And making a business out of both. The founder of Lenz,...

The Three Ps of Public Relations

Aug 31, 2011 | Marketing, Public Relations

Every marketing textbook tells you there are four Ps of marketing — price, product, placement, and promotion. What the textbooks don’t tell you is that in the rapidly evolving world of public relations, there are three more Ps to remember — personal relationships,...

Decatur Book Festival Just Around the Corner

Aug 30, 2011 | Marketing, Public Relations

“Decaturites” sense the excitement in the air, and have reportedly heard the stomping of Bookzilla echo ominously around the square. The AJC Decatur Book Festival is finally upon us. As the host of the Author Hospitality Suite, Lenz anticipates welcoming authors from...

I Think We’ve Created A Monster

Jun 17, 2011 | Marketing

The AJC Decatur Book Festival, presented by DeKalb Medical (AJC DBF) held its annual Press Launch Party at Eddie’s Attic Thursday – it was a smash, err, a monster mash? The Launch marked the return of the formidable but loveable AJC DBF mascot, Bookzilla, the...