Mar 16, 2012 | Branding/Design, Marketing
Was Steve Jobs a creative genius or genius of business? Both. And that’s no coincidence. Because great businesses solve problems, and problem solving requires creativity.Jobs said his model for business was the Beatles. It doesn’t get much more creative than that....
Mar 8, 2012 | Healthcare, Marketing, Press Releases, Public Relations
When story ideas hit home, major media outlets are quick to respond. That was the case recently, when an idea from a Lenz PR team weekly meeting made it all the way to Good Day Atlanta on Fox 5, with a three-minute segment on the dangers high heels pose to women’s...
Jan 6, 2012 | Branding/Design, Marketing
Coke and Pepsi; Target and Wal Mart; CNN and Fox News. Each brand carries an emotional punch, baggage perhaps, and often strong loyalties and opposition. Your brand is the first thing your customers think about you and the lasting memory they carry away from an...
Nov 3, 2011 | Healthcare, Marketing
Radio show adds extra hour starting Dec. 4 Would you like to check in with a doctor every week to keep up with vital healthcare news and information? You can, simply by turning on your radio to AM750 or Now 95.5 FM on Sunday afternoons. The Weekly Check-Up with Dr....
Oct 24, 2011 | Marketing, Public Relations
Bookzilla is back in his bunker polishing up his memoir as the AJC Decatur Book Festival team recaps the annual Labor Day weekend event. While the more than 550 volunteers make the largest independent book festival in the country event run smoothly, it’s the PR team...
