Jul 7, 2014 | Marketing, Public Relations
Four years ago today, a professional athlete did what we want all professional athletes to do. He decided that money wasn’t the most important thing—winning championships, having great teammates, and helping his community were. And the public was outraged. I’m talking...
Jun 8, 2014 | Branding/Design, Healthcare, Marketing
Healthcare decisions are the most personal and significant we make Every business benefits from a strong brand, but in healthcare it is an imperative. Why? Because healthcare decisions are the most personal and significant we make. These kinds of decisions require...
Jun 2, 2014 | Branding/Design, Marketing
The Lenz team recently attended Digital Summit Atlanta 2014, a “premiere digital strategies forum” presented by TechMedia. Throughout the duration of the two day conference, we heard from thought leaders behind some of the world’s most successful companies, brushed up...
Apr 16, 2014 | Marketing, Public Relations
On Wednesday, April 9, Worthmore Jewelers — a fine jewelry retailer and Lenz client based in Atlanta — was featured on CBS46 during the 11 p.m. newscast. Entitled, “Shinola: Keeping it local from Detroit to Atlanta,” the story focuses on the popular, Detroit-based...
Apr 1, 2014 | Branding/Design, Marketing
One of the most important principles in marketing is brand consistency: defining what you stand for and sticking to it. At Lenz, we define the three steps of brand building as follows: 1. A consistent message 2. In a variety of settings 3. Over a period of time Here,...
