Apr 1, 2014 | Branding/Design, Marketing
One of the most important principles in marketing is brand consistency: defining what you stand for and sticking to it. At Lenz, we define the three steps of brand building as follows: 1. A consistent message 2. In a variety of settings 3. Over a period of time Here,...
Mar 4, 2014 | Branding/Design, Healthcare, Marketing
Are you ready to take the next step in marketing your physician practice? Perhaps you’ve recently hired an agency and are unsure about what to bring to your first meeting. If so, we’ve got you covered! Sometimes developing a great long-term relationship depends on...
Feb 6, 2014 | Branding/Design, Marketing
We always claim that the best part of the Super Bowl is the commercials, and this time, they had no competition from the tedious football game going on in between. The game may have been a snooze-fest this year, but the advertisements were far from it. 2014 saw a...
Jan 31, 2014 | Branding/Design, Marketing, Social Media
What do your company and the most famous cream-filled chocolate cookie have in common? If the answer is nothing, perhaps you should rethink that. Oreo employs some of the smartest marketers in the country, who have transformed the company into a social media...
Dec 22, 2013 | Marketing, Press Releases, Public Relations
Many have asked me how Lenz’s event, Beatles Vs. Stones, came off. As a marketing, advertising, pr and media firm, we believe communication is everything to a company (and a marriage!). And we believe that events are just another form of marketing communications....
Nov 20, 2013 | Marketing, Press Releases
If you Google these words and start clicking on links, you get lost in the vast number of web sites, blogs, articles, videos, and statistics all across the Internet devoted to this comparison. Who is better, musically? Who is more artistic? Who has been more...
