Sep 29, 2015 | Healthcare, Marketing
We get this question a lot, and our answer is that you should market healthcare much like you market anything—by telling stories that change or reinforce your audience’s behavior. Sure, that’s easier said than done. But, remember, patients aren’t...
Aug 28, 2015 | Healthcare, Marketing
Is marketing healthcare like marketing shoes? Well, kind of. Healthcare marketing obviously requires extra sensitivity since the subject is private and deeply personal for most people. And because doctors should never prioritize a healthy business over a healthy...
Aug 18, 2015 | Healthcare, Marketing
One of our specialties at Lenz is designing innovative new logos for our clients. Here are a few of our favorite healthcare logos we’ve developed over the years. Enjoy!
Jun 30, 2015 | Marketing, Press Releases, Public Relations
Lenz recently presented the fifth annual Amplify Decatur concert series at iconic Eddie’s Attic from June 26 to 28, helping to raise $25,000 for Decatur Cooperative Ministry, a nonprofit that helps to keep families out of homelessness. Since the first Amplify event...
Jun 1, 2015 | Marketing, Public Relations
In May, Lenz helped Harris Botnick and Worthmore Jewelers land an Executive Profile in the Atlanta Business Chronicle. Former Business Chronicle staff writer and current Lenz media manager John Manasso developed the pitch and coordinated the interview. Congratulations...
