Oct 26, 2015 | Branding/Design, Healthcare, Marketing
Lenz is thrilled to have won a 2015 Silver Davey Award in the Healthcare (non-hospital category) for its 30-second SouthCoast Health “Total Wellness” TV commercial. The Davey Awards is an international creative awards competition focused exclusively on...
Sep 30, 2015 | Healthcare, Marketing, Press Releases
Hosted by long-time Atlanta radio voice Dan Kamal and filled with top local and national guests, the show airs Saturdays from 8 to 9 a.m. Leveraging a unique business model that has proved successful in the past, Lenz has broken into the sportstalk radio business with...
Sep 29, 2015 | Healthcare, Marketing
We get this question a lot, and our answer is that you should market healthcare much like you market anything—by telling stories that change or reinforce your audience’s behavior. Sure, that’s easier said than done. But, remember, patients aren’t...
Aug 28, 2015 | Healthcare, Marketing
Is marketing healthcare like marketing shoes? Well, kind of. Healthcare marketing obviously requires extra sensitivity since the subject is private and deeply personal for most people. And because doctors should never prioritize a healthy business over a healthy...
Aug 18, 2015 | Healthcare, Marketing
One of our specialties at Lenz is designing innovative new logos for our clients. Here are a few of our favorite healthcare logos we’ve developed over the years. Enjoy!
