Is Marketing Healthcare Like Marketing Shoes?

Is marketing healthcare like marketing shoes? Well, kind of. Healthcare marketing obviously requires extra sensitivity since the subject is private and deeply personal for most people. And because doctors should never prioritize a healthy business over a healthy...

We Hope You’ll Get to Know Us Better

You may notice that we’ve updated our website. Here’s why: We want to make sure it fully reflects who we are, how we think, and what we do. Stories can be powerful, and we have one to tell. We hope you’ll take a few minutes to explore our founding vision, the...

Sometimes the best answer is “It depends.”

A mutual acquaintance recently introduced me to a local business owner, describing me as a “marketing guru.” Before I could finish blushing, my new friend asked me how to market his business. In return, I asked him how I should dress next Tuesday. No, I wasn’t losing...