Content is King in Healthcare, Too.

In the marketing industry, “content is king” is a popular cliché. The phrase is widely associated with Bill Gates in a blog he wrote nearly 20 years ago. Today, his messages seem prophetic, among them: “Content is where I expect most of the real money will be made on...

The Power of the Past: Nostalgia Marketing

We’ve all experienced the moment when a song on the radio instantly transports you back to the exact place and time you first heard it. Or when the aroma of a food or perfume immediately brings to mind a particular memory from your past. That feeling is nostalgia, and...

You Should Know: Dan Kamal

You might know Dan Kamal’s voice even if you aren’t a local hockey fan. If you did happen to be a hockey fan during the Atlanta Thrashers’ run from 1999 to 2011 (or that of the minor-league Atlanta Knights from 1994 to 1996), then Dan’s creative – and at times...