VP of Marketing Mike Killeen recently spoke to a healthcare marketing class at Valdosta State University. Here are the notes from Mike’s presentation. 1. Marketing healthcare is noble work It connects doctors and patients who need them Marketing often gets a bad rap....
Mark your calendars! The 2017 Atlanta Science Festival will be held March 14 – 25 and will feature over 100 events plus one big party (the Exploration Expo) across locations throughout the city of Atlanta. Lenz is proud to be the marketing agency and a sponsor for the...
Lenz is proud to be co-sponsoring a Classical Brunch at City Winery on Sunday, December 4th from noon to 3 PM. Attendees of the brunch will be treated to a full classical show hosted by radio personality Lois Reitzes. In addition to hosting several WABE 90.1 programs,...
By Richard J. Lenz When you work in a particular field, it shapes your worldview. Many times, I catch myself examining culture, business, and interpersonal relationships as the inevitable products and outcomes of communications, which is the essence of marketing. Kind...
In the marketing industry, “content is king” is a popular cliché. The phrase is widely associated with Bill Gates in a blog he wrote nearly 20 years ago. Today, his messages seem prophetic, among them: “Content is where I expect most of the real money will be made on...
The right logo can give even the smallest of businesses the biggest brand identities. Here are some of the Lenz team’s favorite small business logo designs.
