The Power of the Past: Nostalgia Marketing

We’ve all experienced the moment when a song on the radio instantly transports you back to the exact place and time you first heard it. Or when the aroma of a food or perfume immediately brings to mind a particular memory from your past. That feeling is nostalgia, and...

You Should Know: Dan Kamal

You might know Dan Kamal’s voice even if you aren’t a local hockey fan. If you did happen to be a hockey fan during the Atlanta Thrashers’ run from 1999 to 2011 (or that of the minor-league Atlanta Knights from 1994 to 1996), then Dan’s creative – and at times...

How Do You Market Healthcare?

We get this question a lot, and our answer is that you should market healthcare much like you market anything—by telling stories that change or reinforce your audience’s behavior. Sure, that’s easier said than done. But, remember, patients aren’t...