7 Thoughts on Healthcare Marketing

7 Thoughts on Healthcare Marketing

VP of Marketing Mike Killeen recently spoke to a healthcare marketing class at Valdosta State University. Here are the notes from Mike’s presentation. 1. Marketing healthcare is noble work It connects doctors and patients who need them Marketing often gets a bad rap....

We be ‘Festin’!

By Richard J. Lenz When you work in a particular field, it shapes your worldview. Many times, I catch myself examining culture, business, and interpersonal relationships as the inevitable products and outcomes of communications, which is the essence of marketing. Kind...