Making a Meaningful Impression

Making a Meaningful Impression

How Creativity Beats Brute Force in Marketing By Mike Killeen If you’re old enough to have witnessed the introduction of the first Macintosh computer, you probably remember the electrifying ad[1] that announced its release. It was 1984, the year of Big Brother, and...

The Power of Patient Success Stories

One of the most powerful tools for marketing healthcare is patient success stories. When potential patients see personal stories from healthcare providers they are considering, a number of objectives are accomplished. The first and most important, however, is that...