Is Marketing Healthcare Like Marketing Shoes?

Is marketing healthcare like marketing shoes? Well, kind of. Healthcare marketing obviously requires extra sensitivity since the subject is private and deeply personal for most people. And because doctors should never prioritize a healthy business over a healthy...

Why Lenz Chooses to Market Healthcare

One question we get a lot is, “With everything you could do with your life and your business, why do you choose to market healthcare?” For me the answer is simple: Because it’s rewarding. Marketing does many things—none greater than to help people make informed...