Oct 13, 2015 | Branding/Design, Healthcare
In 2015, following a rebranding, SouthCoast Health Marketing Director Eric Betts and Lenz led the practice to the small screen. The Savannah-based medical group with 80 physicians and 18 locations was eager to elevate their media presence and tell their story. “The...
Sep 30, 2015 | Healthcare, Marketing, Press Releases
Hosted by long-time Atlanta radio voice Dan Kamal and filled with top local and national guests, the show airs Saturdays from 8 to 9 a.m. Leveraging a unique business model that has proved successful in the past, Lenz has broken into the sportstalk radio business with...
Sep 29, 2015 | Healthcare, Marketing
We get this question a lot, and our answer is that you should market healthcare much like you market anything—by telling stories that change or reinforce your audience’s behavior. Sure, that’s easier said than done. But, remember, patients aren’t...
Sep 28, 2015 | Healthcare, Public Relations
https://www.lenzmarketing.com/wp-content/uploads/2015/09/150908-JayMohr-Joe-Gibbs-podcast.mp3 It’s not every day that one of your clients offers up a Super Bowl-winning football coach and a Grammy-winning recording artist for you to promote. That’s exactly what Dr....
Aug 28, 2015 | Healthcare, Marketing
Is marketing healthcare like marketing shoes? Well, kind of. Healthcare marketing obviously requires extra sensitivity since the subject is private and deeply personal for most people. And because doctors should never prioritize a healthy business over a healthy...
Aug 27, 2015 | Healthcare, Press Releases
Lenz is proud to be a Diamond-Level Sponsor of the seventh annual Blue Ties event for prostate cancer awareness, to be held Friday, September 11 at the Ritz-Carlton in Buckhead. The event benefits ProstAware, a locally based non-profit dedicated solely to educating...
