Nov 19, 2015 | Healthcare, Marketing
In the marketing industry, “content is king” is a popular cliché. The phrase is widely associated with Bill Gates in a blog he wrote nearly 20 years ago. Today, his messages seem prophetic, among them: “Content is where I expect most of the real money will be made on...
Oct 26, 2015 | Branding/Design, Healthcare, Marketing
Lenz is thrilled to have won a 2015 Silver Davey Award in the Healthcare (non-hospital category) for its 30-second SouthCoast Health “Total Wellness” TV commercial. The Davey Awards is an international creative awards competition focused exclusively on...
Oct 13, 2015 | Branding/Design, Healthcare
In 2015, following a rebranding, SouthCoast Health Marketing Director Eric Betts and Lenz led the practice to the small screen. The Savannah-based medical group with 80 physicians and 18 locations was eager to elevate their media presence and tell their story. “The...
Sep 30, 2015 | Healthcare, Marketing, Press Releases
Hosted by long-time Atlanta radio voice Dan Kamal and filled with top local and national guests, the show airs Saturdays from 8 to 9 a.m. Leveraging a unique business model that has proved successful in the past, Lenz has broken into the sportstalk radio business with...
Sep 29, 2015 | Healthcare, Marketing
We get this question a lot, and our answer is that you should market healthcare much like you market anything—by telling stories that change or reinforce your audience’s behavior. Sure, that’s easier said than done. But, remember, patients aren’t...
Sep 28, 2015 | Healthcare, Public Relations
https://www.lenzmarketing.com/wp-content/uploads/2015/09/150908-JayMohr-Joe-Gibbs-podcast.mp3 It’s not every day that one of your clients offers up a Super Bowl-winning football coach and a Grammy-winning recording artist for you to promote. That’s exactly what Dr....
