How do you take often uncomfortable topics and develop messages that connect with potential patients looking for first-rate care? What do patients really want from their healthcare experience? These are just a couple of the questions the Lenz team asked when...
Successful marketing is all about storytelling, and to effectively tell stories, you need real-life narratives. When it comes to healthcare marketing, those narratives are coming from people and patients whose sensitive health information needs to be protected. The...
0×0 jpg 289 B In our conversations with current and prospective clients, certain questions about marketing come up again and again, no matter their industry, company size, or business goals. Five of these questions are: How do we measure success? How much should we...
10 Ways Accountable Care Organizations Can Win the Hearts and Minds of the Best Doctors and Physician Practices Mike Killeen teaches healthcare marketing at Emory University’s Rollins School of Public Health. He is Vice President of Marketing at LENZ, an integrated...
Lenz recently presented the 2017 Amplify Decatur Concert Series, helping raise $40,000 for its beneficiary Decatur Cooperative Ministry (DCM), a Decatur-based, nonprofit organization that works to prevent and alleviate poverty and homelessness in Decatur and DeKalb...
VP of Marketing Mike Killeen recently spoke to a healthcare marketing class at Valdosta State University. Here are the notes from Mike’s presentation. 1. Marketing healthcare is noble work It connects doctors and patients who need them Marketing often gets a bad rap....
