Mar 21, 2015 | Branding/Design, Marketing
Lenz has been marketing our clients for almost 22 years, and this is the No. 1 question we hear. I understand why. After all, with the numerous aspects of a product or service to consider, do customers really make buying decisions based on something as simple as a...
Jan 25, 2015 | Branding/Design, Healthcare
The Atlanta Center for Medical Research (ACMR) is a national leader in conducting medical research studies since 1980. Lenz is proud to partner with ACMR to refine the organization’s brand image, launch a new web site, and promote the Center through a PR and...
Oct 24, 2014 | Branding/Design, Marketing, Press Releases
Lenz’s 30-second “It Happens” TV commercial, developed in early 2013, recently won Silver in the 2013 Davey Awards. The Davey Awards is an international creative award focused exclusively on honoring outstanding creative work from the best small ?rms worldwide. The...
Jun 8, 2014 | Branding/Design, Healthcare, Marketing
Healthcare decisions are the most personal and significant we make Every business benefits from a strong brand, but in healthcare it is an imperative. Why? Because healthcare decisions are the most personal and significant we make. These kinds of decisions require...
Jun 2, 2014 | Branding/Design, Marketing
The Lenz team recently attended Digital Summit Atlanta 2014, a “premiere digital strategies forum” presented by TechMedia. Throughout the duration of the two day conference, we heard from thought leaders behind some of the world’s most successful companies, brushed up...
Apr 1, 2014 | Branding/Design, Marketing
One of the most important principles in marketing is brand consistency: defining what you stand for and sticking to it. At Lenz, we define the three steps of brand building as follows: 1. A consistent message 2. In a variety of settings 3. Over a period of time Here,...
