The Jewish Federation of Greater Atlanta now presents a new face to the community thanks to a recently launched web site and brand campaign created in partnership with Lenz Marketing.
Making the transition to www.jewishatlanta.org, Federation selected a clean, contemporary look with a blue background that reflects the flag of Israel and the blue and white colors of the traditional prayer shawl (tallit). The new site is one component of a broader effort to strengthen the Federation brand and share the organization’s story with the Jewish community.
“The new site will connect us with our community in ways we didn’t dream possible just a few years ago,” Federation President Steve Rakitt said.
The site development involved a creative partnership between Michael Kogon, Federation volunteer and CEO of Definition6, Federation Marketing Manager Lani Preis, and the Lenz team. The site also features a series of “It’s You” brand ads conceived by Laurie Ann Goldman, Federation Marketing Chair and Spanx CEO, and designed by Lenz.
The new site incorporates content and coding from Federation’s web provider, United Jewish Communities(UJC). Lenz worked within the UJC framework while developing a look and feel for the site that is unique to the Atlanta Federation.
In addition to interactive and advertising services, Lenz also provides strategic planning for Federation’s multi-million-dollar annual fundraising campaign, ongoing Public Relations, and marketing materials as diverse as cooking videos and mascots.
“Federation is a great organization and we are proud to partner with them to further their mission,” said Lenz CEO Richard Lenz.
The Jewish Federation of Greater Atlanta is Atlanta’s premier Jewish fundraising organization, offering community members the best opportunity to make a positive difference in the lives of Jews everywhere. Founded in 1906, Federation creates and supports programs that transform Jewish values into tangible deeds, aiding the most vulnerable, ensuring that Jewish culture and traditions live on, and strengthening the critical link between our local community and Jews in Israel and overseas. Federation donors and volunteers enjoy the satisfaction of knowing they Live Generously, receive recognition for their involvement, and create a legacy of giving. Federation recently received four stars—the highest possible rating—from Charity Navigator, the nation’s premier independent charity evaluator.