Lenz recently developed a logo, tagline, and messaging for the rebranding of Agape Global, a faith-based non-profit organization expressing God’s love through compassionate action, striving to bring comfort, support, healing, and growth to those in dire need throughout the world.
Lenz also supported Agape Global’s rebrand with a website, official social media channels, and e-newsletter blast, among other marketing efforts.
The rebrand to Agape Global comes after nearly a decade of providing village-style havens and holistic, life-enriching programs for orphans and the vulnerable in Africa – first in Ghana and later in Zambia – as “Project Nyame Nsa.”
The new tagline, “Love in action,” underscores Agape Global’s efforts to continue expressing God’s love through compassionate action by expanding its humanitarian efforts worldwide, wherever the need may be, to bring relief to the poor, hungry, orphaned, widowed, and others.
“The meaning of Agape is so beautiful, and I think it really speaks to what we’re doing and what we’re providing,” Project Nyame Nsa/Agape Global founder Devon Leondis explains. “And what we always want to do is just display the sacrificial love of Jesus to a broken world that is in need of so much love and care and support. So that’s the reasoning behind it all, as well as serving as a bigger umbrella to all the different things we want to be a part of.”
Lenz, based in Decatur, Georgia, is a strategic marketing agency with a background in marketing non-profits, non-governmental organizations, and other cause-oriented groups.