Lenz recently designed, developed, and launched a new logo and website for Perimeter Behavioral Health, a facility providing compassionate psychiatric services to Metro Atlanta.
The site, designed by Senior Web Developer Lizzi Skipper, features an approachable layout with clean lines and a soothing cool-toned purple palette. This design prioritizes evoking serenity and ease of navigation, which reflects Perimeter Behavioral Health’s mission to provide holistic and personalized care to all patients. The site effectively communicates this commitment by helpfully listing services in an optimal place and inviting people to schedule an appointment with a mental health provider.
As a part of the rebrand, Lenz Art Director Stephen Lacienski created a new logo for Perimeter Behavioral Health. The new logo draws visual cues from cool-toned color theory utilizing soft greens, blues, and purples. Stephen’s choice to use a trio of overlapping circles, reminiscent of a Venn diagram, was intentional. This design symbolizes the interconnectedness of various aspects of mental health and reinforces the idea of harmony and balance within the mind and body.
Perimeter Behavioral Health’s new logo and website reflect its passion for providing personalized, empathetic, and supportive psychiatric services that make a difference in the lives of individuals and families in Atlanta.
Lenz, a strategic marketing agency specializing in healthcare marketing, is proud to have partnered with the Perimeter Behavioral Health team on this project.
For more information, visit Perimeter Behavioral Health’s website.