Lenz recently developed a new brand identity for Odd Bird Gifts, a long-time Decatur business formerly known as Sq/Ft.
![Odd Bird logo](https://www.lenzmarketing.com/wp-content/uploads/2021/12/logo-odd-bird-after.png)
The team at Odd Bird turned to Lenz for a visual representation of its new identity, perfectly captured by its tagline, “Great New Look, Same Poor Taste.” Lenz Art Director Stephen Lacienski took it from there.
The team at Odd Bird explains:
“Established in 2012, Odd Bird Gifts began as a shoe and apparel store called Sq/Ft. However, it soon became clear our market was in home goods and gifts. Since then, we have specialized in quirky and affordable books, puzzles, and gifts for damn near anyone. Wit and whimsy are prominent themes in all the unique lines we carry. Even if you don’t leave with a gift, you’ll certainly leave with a giggle!”
Through the years, Lenz has supported dozens of local Decatur businesses and is proud to be a part of this vibrant community.