Lenz recently celebrated two milestones related to its healthcare radio program, “The Weekly Check-Up” with Dr. Bruce Feinberg: 10 years on the air and its 500th show.
Launched in 2011, the show airs from 3-5 p.m. on 95.5 News/Talk WSB—Atlanta’s leading radio station—and has tens of thousands of listeners each week. Lenz owns and produces the show, in partnership with the station.
“The founding concept of ‘The Weekly Check-Up’ is that Atlantans deserve reliable, trustworthy healthcare information each week,” said Richard Lenz, president and CEO of Lenz. “We’re proud to educate, entertain, and inform our loyal listeners—and hopefully help them live healthier lives.”
Since its inception, the show has been hosted by Dr. Bruce Feinberg, a former medical oncologist, and healthcare visionary. Guests have included physicians, scientists, healthcare administrators, and patients. Each week offers a different topic, from back pain, to the importance of cancer screening, to music therapy.
Since 2020, the show has served as a regular source for the latest, accurate information about COVID-19 testing, vaccinations, and treatment. This will continue in 2022, as Viral Solutions—Atlanta’s Leader in Drive-Thru Covid Testing and Vaccinations—will be the show’s presenting sponsor and appear regularly as expert guests.
In 2017, “The Weekly Check-Up” expanded to Tampa, where it airs Saturday mornings on 102.5 FM, a leading station in the market.