While Lenz has a long history of working with Atlanta-area festivals, 2017 marks our first year collaborating with the Atlanta Science Festival (ASF). In addition to social media, digital content, and marketing strategy services, the Lenz team had the pleasure of capturing the magic of #ATLSciFest 2017 through video as well. The goal? To demonstrate the value of sponsoring this great festival.
Lenz Media Coordinator Chelsea Hoag produced the video.
“For this project we really wanted to build a strong narrative and story, more than simply stating why organizations should become sponsors,” Chelsea explained. “We wanted to show the benefits of working with the festival, spotlight the many hardworking people who make the event a reality, and hear testimony from current sponsors.”
To achieve this goal, the Lenz team attended dozens of ASF events, spoke with festival organizers, and interviewed sponsors like Clorox, Delta, Google, Georgia Power, and the Metro Atlanta Chamber.
The final product told the compelling story of the talent, effort, and passion that our community pours into the Atlanta Science Festival each year.
Check it out!