The Atlanta Center for Medical Research (ACMR) is a national leader in conducting medical research studies since 1980.
Lenz is proud to partner with ACMR to refine the organization’s brand image, launch a new web site, and promote the Center through a PR and advertising campaign.
ACMR is beginning a new phase in its already storied history by opening a new, state-of-the art research center that is truly the first of its kind.
The new Atlanta Center for Medical Research is a $25 million relocation project from its initial design phase to its fully realized completion this month. The Center, located at the site of the former Southwest Atlanta Hospital Building, was entirely renovated and redesigned based on ACMR’s forward-thinking vision. It is 150,000 square feet in all and features a revolutionary open-source structure, which adapts ACMR’s existing model to improve the overall quality of medical research across the industry.
In this model, other researchers have open access to the Center’s state-of-the-art equipment and highly-trained, expert staff for their own pharmaceutical research studies. ACMR recognized the sheer size of the new Center as an opportunity to allow researchers without the infrastructure or proficiency in administering clinical trials to develop additional medications beyond what ACMR has the capacity for. This kind of progressive outlook reflects ACMR’s passion for medical research and his confidence in its potential to serve a greater societal purpose.
